Tour De Farms 2018

Tour De Farms is an annual series of farm and business tours organized by Ozark Natural Foods. This event offers visitors the chance to engage with local farm and business owners—right where they live and work.

“See the farms behind your food!”
This simple thought drove the identity for Tour De Farms. Floral images are set in well-hewn type, evoking a rough Northwest Arkansas farm dotted with femininity.

Tour De Farms takes place over the first day of Autumn, the day of harvest. Strong and adventurous imagery reinforces the typeface's masculine feel, evoking impressions of both support and comfort.

Art Direction, Design
Photography by Meredith Mashburn