Tour De Farms 2018

Tour De Farms is an annual series of scheduled farm and business tours organized by Ozark Natural Foods. This event offers visitors the chance to engage with local farm and business owners—right where they live and work.

See the farms behind your food! This simple thought drove this new identity for Tour De Farms. Floral images are set in well-hewn type, evoking imagery of a rough Northwest Arkansas farm dotted with femininity. Tour De Farms takes place over the first day of Autumn, the day of harvest. Strong and adventurous imagery reinforces the typeface's masculine feel, evoking impressions of both support and comfort.

Photography by Meredith Mashburn