This identity for Scarlett Howell embodied the craft hairdresser’s unique looks that reflect the vitality of her clients.

For Howell, the external should anticipate the internal and vice versa.
Mystic symbols dance with wavy lines and flirtatious icons, hinting at a world beyond our own.

As this identity exists solely on social media, I crafted a staged/private social media account for Scarlett to access and sign off on art direction. This allowed an in situ experience and worked to elevate the end result.

Art Direction, Design